Emoji By The People, For The People
We give voice to the people about emojis
Emojination wants to make emoji approval an inclusive, representative process.
Our efforts have drawn worldwide media attention through out successful campaigns for the hijab emoji and the dumpling emoji. We also run the highly successful Emojicon conference and fun Emoji Spelling Bee.
Join us! Help us change emoji.
Who Controls Emoji?
(Hint, we want to give the power to you!)
When we started looking into who could approve our proposal for a dumpling emoji, we were surprised to learn that the emojis – so central to the lives of ordinary Internet users across the globe – was controlled by a handful of multinational American tech corporations.
When you see or send an emoji, that emoji has likely been backed by the Unicode Consortium and approved to be standardized across platforms. Without guidance from the consortium, an emoji created for an Apple device would appear as a jumble on any other device.
So, who gets to vote on whether an emoji is included in that universal lexicon? As of 2021, there are currently 10 full voting members who pay $21,000 a year for the privilege. Seven of them are United States multinational tech companies: Microsoft, Adobe, Apple, Google, Facebook, Salesforce and Netflix.
When we started in 2015, the only non-US multinational tech companies who were full Unicode members were the German software company SAP; the Chinese telecom company Huawei; and the government of Oman.*
It can take well over 18 months for a proposed emoji to complete the review process, which includes gaining the approval of ISO, yet another international standards body.
When we started, the decision makers along the way skewed male, white, and engineers. They specialize in encoding. Such a review process certainly is less than ideal for promoting a vibrant visual language used throughout the world.
We wanted to change that.
* Lower membership tiers in Unicode have included the government of India, the government of Bangladesh, the government of Tamil Nadu, and the University of California, Berkeley. Those levels include full and half votes on the Unicode Technical Committee, which oversees emoji.
Emoji We've Helped Passed
A taste of our success stories in collaborating with others
with Rayouf Alhumedhi
with the Finnish government
RED ENVELOPE emoji
with GE and the American Chemical Society