• Emoji By The People, For The People

    We give voice to the people about emojis

     

    Emojination wants to make emoji approval an inclusive, representative process.

     

    Our efforts have drawn worldwide media attention through out successful campaigns for the hijab emoji and the dumpling emoji. We also run the highly successful Emojicon conference and fun Emoji Spelling Bee.

     

    Join us. Help us change emoji.

  • Who Controls Emoji?

    (Hint, we want to give the power to you!)

    When we started looking into who could approve our proposal for a dumpling emoji, we were surprised to learn that the emojis – so central to the lives of ordinary Internet users across the globe – was controlled by a handful of multinational American tech corporations.

     

    When you see or send an emoji, that emoji has likely been backed by the Unicode Consortium and approved to be standardized across platforms. Without guidance from the consortium, an emoji created for an Apple device would appear as a jumble on any other device.

     

    So, who gets to vote on whether an emoji is included in that universal lexicon? There are currently 12 full voting members who pay $18,000 a year for the privilege. Nine of them are United States multinational tech companies: Oracle, IBM, Microsoft, Adobe, Apple, Google, Facebook, Symantec and Yahoo.

     

    The only other full-voting members are the German software company SAP; the Chinese telecom company Huawei; and the government of Oman.*

     

    It can take well over 18 months for a proposed emoji to complete the review process, which includes gaining the approval of ISO, yet another international standards body.
     

    The decision makers along the way are overwhelmingly male, overwhelming white and overwhelmingly engineers. They specialize in encoding. Such a review process certainly is less than ideal for promoting a vibrant visual language used throughout the world.

     

    * Lower membership tiers in Unicode include the government of India, the government of Bangladesh and the University of California, Berkeley. Those levels include full and half votes on the Unicode Technical Committee, which oversees emoji.

  • Emoji We've Helped Passed

    A taste of our success stories in collaborating with others

    HIJAB emoji

    with Rayouf Alhoumedi

    SAUNA emoji

    with the Finnish government

    MOONCAKE emoji

    with Baidu

    DUMPLING emoji

    through Kickstarter

    BROCCOLI emoji

    with vegetarians

    DNA emoji

    with GE and the American Chemical Society

  • Take Action!

    You too can help create an emoji proposal! Anyone can submit one to Unicode. The next deadline for the 2018 emoji is July 1, 2017. Below is a list of Emojination's active ideas, which dozens of people are collaborating on.
     
    Have you yearned for a llama, lobster or leg emoji? Now is your chance. Let us know if you want to work on any of these, or you contribute your own idea. We have designers.
     
    Unicode has example submissions on its site, and here is our template. Write us to join our Slack and Airtable.
     

  • Contact us

    Are you interested in working on an emoji proposal? Contact us below